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The rise of initial coin offerings (ICOs) as a way for start-up businesses to raise capital has led to the proliferation of a whole new class of asset; digital tokens. Despite the significant attention they have gained over the past two years, a halo of mystery hangs over these new assets beyond the fact they...
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Token sales can cost upwards of $1 million to undertake. This is how and where these funds are spent…
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Influencers play a key role in driving interest in, and engagement with, token sales but they must be approached with caution.
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Initial Coin Offerings (ICOs) have entered the mainstream investor space, raising more than $6.5 bn alone in the past 12 months. The hype surrounding token sales is significant, and ICOs have certainly piqued the interest of thousands of investors and participants around the world. When stripped back, ICOs are start-ups looking to raise capital. But...
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ICO companies are essentially start-ups, and present the same challenges and risks to businesses, investors and participants alike
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